5 Types of Content You Should Be Using

Facebook, Instagram, TikTok, YouTube… the list goes on and on. So many different platforms which means you need content for these sites.

But why? Content marketing is putting out written or visual material online to attract more leads and in turn customers.

44% of buyers consume 3-5 pieces of content before engaging with a business. We need to create content to help build brand awareness, build trust, and establish brand authority.

There are multiple types of content, but here are what we recommend trying:

• Social Media Content

  There are over 4.5 million social media users. Depending on the platform it is important to create content for your audience. Also, I recommend you find out where your customers are hanging out. Just because TikTok is popular right now, that doesn’t necessarily mean your audience is there.

• Email Newsletter

  While social media content is great for growing your brand, your email list is a list that you control! Email content is catered to nurturing your audience and getting them to convert.

• Video Content

  Videos help create a bond with your customers and tend to boost conversions. Videos can be used on social media, landing pages, and in paid ads.

• Blog Content

  Similar to your email newsletter, blogs let you speak directly to your audience. You get to control the message and provide links.

• Paid Ads Content

  Paid ads give you the ability to reach a larger audience. Paid ads can be done on social media, sponsored content, and search engines.

If you are feeling overwhelmed with creating content or coming up with a plan on how to share it, feel free to reach out to R. Lux Creative!